Project Components

This qualitative study analysed the status of Islamic awareness campaigns during the 1429 AH Hajj season and provided recommendations for improvement. It comprised two phases: a comprehensive diagnostic study using surveys in six languages, workshops, field visits and interviews collecting over ten thousand responses; and development of future awareness strategies.

A. The Challenge

Authorities needed to understand the effectiveness of existing Hajj awareness initiatives and identify areas for improvement across diverse pilgrim groups.

B. Our Solution

Researchers conducted multilingual surveys, focus groups, workshops and field observations to collect quantitative and qualitative data and formulated actionable recommendations.

C. Key Achievements

The study delivered evidence‑based recommendations for enhancing awareness campaigns, informed future planning and improved coordination among stakeholders.

Project Overview

A two‑phase study surveyed over ten thousand pilgrims in multiple languages to assess Hajj awareness efforts and develop evidence‑based improvement strategies.

Client:

Ministry of Islamic Affairs, Dawah and Guidance

Value:

1,600,000 SAR

Start Date:

2009

End Date:

2009

Project Category:

Data and Insights; Academic Consulting; Social Development

Project Tag:

Government

Duration:

Three months

Project URL:

http://moia.gov.sa

Status:

Completed

Rating:

5.0 rating

The Client Phone :

0112236222

The Client Email :

info@moia.gov.sa

The Client Website :

moia.gov.sa