Project Components
The programme delivered a suite of management, leadership and sales training courses to about 120 employees. It included the development of tailored training materials and focused on improving sales representatives’ performance and equipping managers with leadership and administrative capabilities. Courses covered performance indicators, the art of selling, communication and other essential skills.
A. The Challenge
Baja Food Company sought to enhance the professional competencies of its workforce. Sales teams needed sharper selling techniques, while administrators required stronger leadership and management skills to achieve ambitious organisational goals in a competitive food industry.
B. Our Solution
We designed and delivered targeted training covering sales techniques, performance measurement, communication, leadership and administrative skills. The curriculum combined interactive workshops with practical exercises, and bespoke training kits were developed to support continued learning. Participants were mentored to apply these skills in their daily roles.
C. Key Achievements
The initiative resulted in a more confident and skilled workforce. Sales representatives improved their closing ratios and customer engagement, while managers demonstrated stronger leadership and decision‑making. The company saw enhanced teamwork, productivity and alignment with its strategic objectives, setting the stage for sustainable growth.
Project Overview
Client:
Baja Food Company
Value:
120,000 SAR
Start Date:
2019
End Date:
2019
Project Category:
Customer Experience, Capacity Building
Project Tag:
Industry
Duration:
Six months
Project URL:
Status:
Completed
The Client Phone :
920001172
The Client Email :
info@baja.com.sa
The Client Website :
baja.com.sa